Company Profile/E Brochure
Vrou, the brainchild of Sarita Rajandran and Shyam Hettiarachchi debuted on the catwalk in November 2011 in Sri Lanka. This label produces a boutique-style collection of bejeweled clothing. The brand, with its refreshingly new outlook on fashion offers stylish yet practical and wearable designs that accentuate the real beauty of a woman.

Vrou designs with the real woman in mind. It offers infinite possibilities for someone who is tired of being pitted against the almost impossible size 0. Vrou is bondless as a brand; we embrace women of all beliefs and backgrounds. The brand stands for a real woman who embarks on a journey of self-discovery; a woman who is comfortable in her own skin, a confident woman who understands who she is and what she wants to be in life.
Vrou is a brand of clothing that has struck a balance in terms of body shapes and silhouettes. The styles of clothes conceals as much as they reveal. Vrou reflects a myriad of styles, attitudes and emotions and for that reason alone, no two pieces are alike. The silhouette and cut make our designs stand out. The brand is about being comfortable in your skin. It's also about practicality and functionality that offers hassle free style.

Vrou fuses the best of cultures, a touch of Western and Eastern that blend seamlessly as one, but has a distinctive Sri Lankan feel to it. This fusion celebrates women of the world.

The daring yet chic combinations of semi precious natural gem stones both polished and uncut range from chunks of Amethyst, Lemon Quartz and Citrine to captivating Blue Topaz, Black Quartz, Garnets, Hesonite Garnets and White and Smokey Topaz where some stones exceed 10 carats. Malacyte, Lapiz Lazuli, Turquoise, Onyx, Agate, Snowflake Obsidian and Unakite, mined at different stages of their evolution are also used in this collection. Carved wooden and clay beads from the world over, high polished and textured brass that has been meticulously burnt and forged and exotic semi precious stone beads both polished and in their raw form push the boundaries of "why not" to new heights. These are but a few of the natural gem stones Vrou has employed.

The spirit of discovery the brand emanates pushes the designers to find new material and techniques to employ for every collection. We do not believe in manipulating any natural material. Instead, we respect and highlight the beauty and uniqueness of each stone, bead or metal we use.

Every single piece of jewelry is exclusively hand made by Sri Lanka's skilled craftsmen. Different techniques and carvings employ specialized craftsmen from different parts of the island. This is why every piece has its own unique story.

Copyright © 2012, Vrou. All rights reserved.